Judi Levy

La-Mark Vision Ltd., Herzliya, Israel

Marketing Communications Manager/Content Evaluation Manager

2013 - present

 

• Develop marketing collateral, sales presentations, customer presentations for mobile learning services company (B2B)

• Evaluate and edit all English-language marketing presentations and pre-sales correspondence

• Manage development/design of new corporate website & product demos

• Write website and app texts for new products and features

• Evaluate and edit all English-language educational content

• Provide consultation and advice to multi-national staff regarding English-language issues

 

Clixie Ltd., Tel Aviv, Israel

Various management roles within multi-website eCommerce start-up

2011-2013

 

Namefully.com – Website Manager

• Responsible for launch of new retail name jewelry website

  • Worked with development-side Project Manager to allocate necessary resources and manage scheduling of project  (including creation of Gantts and coordination of development, content, and marketing resources)

  • Conducted initial product and competitive research, determined website’s initial product offering

  • Created website’s sitemap and navigation structure, emphasizing both usability and SEO optimization

  • Developed website’s user interface in conjunction with designers and server-side/client-side programmers

  • Managed creation and upload of all website content and product pages (utilizing proprietary CMS)

  • Worked with marketing team to optimize organic SERP rankings and PPC campaigns

• Managed all content, user-interface, and product aspects of the website (including change requests, additional development following initial launch)

• Managed fulfillment of customer orders in conjunction with product designers and production facilities

 

Zoara.com – Website Product & Content Manager

• Managed all aspects of diamond and bridal jewelry website’s product offering

• Developed new methods for content management of website’s product pages

• Worked with marketing team to optimize online marketing channels (inbound links, promotions, affiliates, PPC)

• Worked with development-side Project Manager to prioritize and schedule development projects (enhancements to existing site, bug squashing, and improvements to backend/CMS)

• Created and managed creation of website content (utilizing proprietary CMS)

 

World of Judaica.com – Alternative Sales Channels Manager

• Migrated Judaica website’s 15,000+ product catalog to Amazon and eBay

• Managed fulfillment of sales from alternative channels

 

Assistant to CEO

• Completed business analysis, legal, and accounting projects (including extensive work with Google and search engine results)

• Managed weekly schedule of 15+ member team

• Provided Microsoft Office applications support to all team members as requested

 

LearnHebrewPod.com, Tel Aviv, Israel 

Independent Marketing Consultant/ Copywriter/Copyeditor

2009 – 2013

 

• Consulted on marketing and website design matters for educational website – including PPC advertising, onsite and offsite SEO

• (including Google AdWords Editor and Google Analytics)

• Managed and wrote business’ English-language correspondence

• Wrote marketing/promotional/website content

• Copyedited and proofread text of audio lessons

 

Independent Contractor/Freelancer, Tel Aviv, Israel

2009 – 2011

 

• Content editor/writer, document designer, and proofreader for numerous clients – including
  Haifa Chemical and Blue Sky International (proposals, presentations, technical documentation, whitepapers)

• Content writer, editor, and researcher for an independent website project of SQLink

• Proofreader and copyeditor for screenwriter

 

Chiquita Brands International, Atlanta, Georgia, United States

Reporting Analyst

2006 – 2009

 

• Prepared documents, correspondence, and presentations for use by executives in B2B Consumer Products company (Sales and Customer Service contexts)

• Developed, prepared, and distributed complex Customer Service reporting and analysis (utilizing advanced Microsoft Excel and Microsoft SharePoint skills)

 

Additional

Alston & Bird (Atlanta, Georgia, United States) – Attorney

Associate in Employee Benefits Practice Group of 300+ attorney firm

 

Coopers & Lybrand (Atlanta, Georgia, United States) – Accountant

Associate in General Practice Section of major international accounting firm